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	The VA Podium is dedicated to the success of Virtual Assistants, the Virtual Assistant Industry, and those seeking to partner with Virtual Assistants. Monthly programs allow listeners to fully immerse themselves in the art of Virtual Assistance while being empowered to success! Listen to the latest episode below. Catch up on old episodes at: www.vapodium.portablehands.com Episode 8 HOW TO BUILD A RICH BRAND In today’s market we all know that branding is critical to the longevity and success of any company. So, when was the last time you took a really good look at branding and the role it plays in your business? And you do understand that marketing and branding are 2 different things right? Actually, marketing is only the start of building a rich brand. There are other fundamentals of branding that are just as important as marketing. Learn “How To Build a Rich Brand” using 7 strategies that turn perception into profits! If you need assistance after listening to today's program be sure to contact Katrina. Show Notes Branding The 5 Rs of Branding Brand Identity Marketing The Logo & Its Role Positioning 5 Brand Killers Brand Consistency Show Resources How To Build A Rich Brand Slide Presentation - follow along with program Consistency Is King - Article on DOs and DONT'S You will need free* Adobe Reader version 6.0 or newer to access slide presentation & article. Download the latest version, free at Adobe* Guest Information Clare Price President BrandVantage www.yourbrandvantage.com Other Ways to Listen Subscribe in a Reader Download the MP3 (31.6 MB)



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