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3 Cost Effective Ways Technology Can Boost Public Relations

Today nearly every business has a web site or blog, a list of targeted email addresses, and a Facebook or Twitter profile.  Why?  Because effectively using these tools has become the most cost effective method for promoting your business.

Let’s take a look at 3 ways technology can boost public relations:

1. The Electronic Newsletter, often referred to as an “ezine”, is a newsletter that is electronically delivered to a list of email addresses using email marketing software such as:



2. Make Use of Free Social Networking Sites

3. Web Video Marketing
allows you to take a direct to audience approach with your message.

Ways to Use Your Web Video:

How to Record Your Web Video:
The Flip [6] is a small portable high definition video camera that provides web ready video.  For under $200 it provides a quick easy way to record & publish video content online.  Free video editing software included; accessories available.

Host your videos on YouTube [7].  It’s the 2nd largest search engine on the web.

All 3 methods:

are affordable, cost effective ways technology can boost public relations.

Would you like to develop a public relations plan for your business using these same 3 methods? Get started today! Contact me [8] directly to schedule a free 30-min consultation.

About the Author:

Katrina Chesney is Founder & President of Portable Hands [9], a Virtual Assistance firm that provides leverage for small businesses.