Recently I began re-reading “Getting Business to Come to You”, a business book I purchased years before I became an entrepreneur. It was written and published in 1991 by self-employment experts Paul & Sarah Edwards and Laura Clampitt Douglas. As I was reading it a second time around, it became obviously clear to me that the usual ways of getting business have changed drastically over the last 20 years, yet the authors 5 business-getting strategies are still relevant today.
1. Get People to Beat a Path to Your Door.
If you are good at what you do, with proper marketing you can put together the elements that will draw people to you.
2. Establish a Niche.
Whatever stage your business is in, focusing it as tightly as possible on one or two specialty areas will make it easier for you to attract clients or customers.
3. Gain Entrance Through Gatekeepers.
Find and use gatekeepers as a source of regular business. They can make getting business easier and quicker.
4. Position Yourself as an Expert in Your Field.
The better known you are for being an expert in your field, the easier it will be to attract business. Being an expert in your field means people think of you first.
5. Become a Premier Marketeer.
Take the time to develop a marketing campaign tailored for your business. Premier marketeers are successful in attracting business because they have a concerted marketing effort that does not leave this process to chance.
About the Author:
Katrina Chesney is Founder & President of Portable Hands , a Virtual Assistance firm that provides leverage for small businesses.